SEO and Writing

Included below are some examples of successful SEO initiatives. I've led the strategy, keyword research, page design, content writing, and measuring/tracking.

Writing keyword-driven blog posts helped our site grab featured snippets of terms/questions related to power washing. This project drove awareness of our services and the company as a whole.

This page ultimately ended up serving two purposes: 1. It allowed Budget Dumpster to rank in the top three organic positions for high-volume keywords (such as "How Much Is a Cubic Yard"). 2: It answered a common customer question in a digestible way and became a resource to customer service. I also scripted, edited, and voiced a video embedded on the page.

Similar to the Perfect Power Wash example above, we created blogs like "Common Parts of a House Exterior" to grab featured snippets. This post proved we could do so for terms with less than 250 searches a month.

By writing the most thorough and well-researched list of plastic bottle projects, this blog post now ranks for a handful of high-volume keywords. It has generated over 150,000 page views.

I helped expand our local SEO presence into New Jersey, Connecticut, Colorado, and California. This resulted in top three organic positions in midsize markets like Paterson, NJ and Lakewood, CO.

Connecting with the leaders of five college sustainability programs propelled me to write a series of blogs on their efforts. The project resulted in four .edu links, five social shares, and engaging content pieces.